Generate your brand identity context with AI

Brand identity uses Breeze, HubSpot’s collection of AI tools, to gather and apply brand-specific context such as voice, tone, ideal client profile, products, and competitive information. This context is used when generating AI content in HubSpot.

You can add scan a website domain for brand voice, context, and messaging. You can also refresh this information by re-crawling a website when your brand content changes.

Your brand identity context is referenced when creating blogs, landing pages, and case studies.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand requirements

Configure the following settings to ensure the brand identity can be generated:

• Give users access to generative AI tools and features.
• Configure your AI data sources.
• Set up your company name and domain. The domain is used by Breeze to crawl your website to gather more information about your brand:
  1. In your HubSpot account, click the settings settings icon in the top navigation bar.
  2. In the left sidebar menu, click Account defaults.
  3. Under Company Information, enter your company name and company domain.

• If the account uses Brands, a domain or subdomain should be set up for each Brand, otherwise generation will be skipped.

Additional brand identity context

When adding your domain to your account, Breeze scans your website domain automatically for brand identity context. You can also refresh the brand identity by crawling a website. Learn more about additional context below.

Crawl website for brand identity

You can refresh your brand identity by crawling a website that reflects your current voice, context, and messaging. This helps ensure AI-generated content aligns with how your brand is represented today. If the account uses Brands, this process will start automatically for your account brand. The information found in the crawl will be added to the Additional Context section. Any information that was manually updated won't be replaced.

1. In your HubSpot account, navigate to Content > Brand.
2. In the Generate your Brand Identity section, click Crawl Website.
3. In the dialog box, enter the website you want to crawl.
4. To update the brand voice from your website crawl, click the Yes, update my brand voice checkbox. 
   
   
5. Click Continue, then click OK to confirm the crawl has started. 
6. The section title will change to Website Crawl in Progress. To cancel the crawl, click Cancel crawl.

Additional context categories

The following context categories are used to add context to your brand identity:

• Industry classification
  • Industry
  • Sub-Industry
  • Industry Group
  • Business Sector
  • Industry-Related Tags
• Customer sentiment
  • Net Promoter Score (NPS)
  • Positive Brand Associations
  • Negative Brand Associations
• Competitive landscape
  • Competitive Advantages
  • Main Competitors
• Content themes
  • Primary Content Topics
  • Content Format Types
• Tech stack
  • Technologies
  • Technology Categories
• Social responsibility
  • Supported Social Causes
  • Sustainability Initiatives

View context sources

After adding your domain to your account or starting a website crawl, you can review the contextual information, and its source.

1. In your HubSpot account, navigate to Content > Brand.
2. Scroll down and view the sources in the Additional context table.

Add or edit context manually

You can review and update the additional context applied to your brand identity.

1. In your HubSpot account, navigate to Content > Brand.
2. If you're using the Brands add-on, click the dropdown menu in the top-right and select the Brand you'd like to update the logo for.
   
   
3. Scroll down and under Additional context, click the context category you want to view (e.g., Industry classification).
4. To edit or add classification data, next to the classification data:
   • To edit, hover over the classification data name, click Edit, enter the updated information in the right panel, and click Update.
     
     

1. • To add classification data, click Add next to the classification data, enter the updated information in the right panel, and click Update.

Use Brand Identity

Once you have set up your AI settings, you can start using your brand identity in HubSpot.

Use Brand Identity for blogs, landing pages, and case studies

To use your brand identity in a blog, landing page or case study:

1. If the account uses Brands, select your brand from the navigation menu.
2. Navigate to your content:
   • In your HubSpot account, navigate to Content > Blog.
   • In your HubSpot account, navigate to Content > Landing Pages.
   • In your HubSpot account, navigate to Content > Case Studies.
3. Create new content, or update existing content using AI prompts.
4. Your brand identity context will automatically be referenced to generate more relevant outputs. If using Brands, the identity context of the selected brand will be used.